Public Relations

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and the public. It is the practice of managing the flow of information between an individual or organization and the public. It is a management function which tabulates public attitudes and defines the policies, procedures and interests of an organization. It also involves executing a program of action to earn public understanding and potential acceptance.

Public relations is a strategic function that helps an organization and its audiences relate to one another by using the essential initiatives of research, planning, communications and evaluation. From the board room to customers to the public, businesses can leverage public relations to tell their stories, communicate the value of their brands and boost their reputations.